What is a Microsite? Real Examples and How to Create One with WordPress

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What is a Microsite? Real Examples and How to Create One with WordPress
Using a microsite can be an effective way to update your online identity. However, that doesn’t necessarily mean it’s a widely known concept. If you’re wondering “what is a microsite?”, you’re not alone.

Luckily, the answer may be simpler than you think. By cameroon phone number data familiar with microsites and how they can benefit your brand, you can start taking advantage of these useful tools.

In this article, we’ll explain what a microsite is and cover some reasons why you might want to use one. We’ll also cover some key features of a successful microsite and show you how to create one in WordPress in five easy steps.

Let's get started.

Table of Contents view
What is a microsite?
Let's start with the basics: What is a microsite? Simply put, it's an independent extension of your site. It doesn't share the same URL, and it may not even share the same branding.

However, while microsites exist separately from the main domain, they are not completely disconnected. They typically support the main nrand in various ways.

Some examples of microsites include:

New Marketing Campaign Promotions
Hub to test the new site technology
Platforms for similar but distinct content
Also, it’s worth noting that microsites are not the same as landing pages . Landing pages are usually focused on a single purpose and are always on the main domain.

Why You Might Want to Create a WordPress Microsite
There are a few reasons why you might want to consider launching a WordPress microsite. First, it can help you focus on achieving a specific goal.

For example, imagine you want to promote a single product line. A microsite can track its success independently of the rest of your content.

Alternatively, you may not always want to tie a site back to your brand. If you plan to test new standalone content before integrating it, a microsite helps you do so in an isolated environment.

Finally, microsites can also boost your search engine optimization (SEO) . This is because having a microsite increases your opportunity to include relevant keywords in your URL . This means you can leverage these search terms to increase your brand visibility.

Fortunately, a microsite is also quite easy to create. Therefore, you don’t have to worry about spending too much time or resources on it: taking advantage of this tool can be as simple as it is beneficial.

The main characteristics of an effective microsite
We’ve looked at a few reasons why you might want a microsite. However, not all microsites are equally effective. You’ll probably want to make sure there are a few things in place before you launch your own version.

Let’s use a couple of microsite examples to illustrate what you might want to aim for. We can start with Open , a microsite from the New York Times , which explores the design and creation of the site’s digital projects:

The homepage of Open, a microsite of The New York Times.
First, branding is a crucial element of this microsite. Open mimics the classic black and white palette of the New York Times. However, the lack of any color helps it stand out from its parent site.

Additionally, this difference also helps with targeting. People who turn to The New York Times for news may not want to see information about digital marketing. Therefore, the Open microsite can serve as a home for this distinct content. This way, it can focus on attracting a specific target audience.