Benefits of Using Instagram Story Ads for Your Brand

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Find out below what are the main benefits that Instagram Story Ads can bring to your business.

Versatility
Instagram Stories advertising is very versatile: you can create ads with images, videos and animations, and adapt them to your budget and objectives.

There are a large number of resources available to generate engagement and maximize reach, such as stickers, gifs, hashtags and texts. These tools will allow you to capture the attention of users until the end of the story and encourage them to visit your company's profile or website.

Surprise Factor
Ads on Instagram Stories bring back the surprise effect united arab emirates business email list of television commercials: they arrive without users expecting them and can grab their attention in just a few seconds.

To take advantage of the surprise factor, try to come up with an attractive idea that invites the user to stay watching until the end. Make your ad impossible to ignore!

Redirect Leads
Another benefit of story ads is that they allow you to direct leads to where you prefer. If you are promoting a product and want to increase your sales, you can take them directly to the purchase page.

If, on the other hand, you're aiming to increase your number of subscribers, you can direct users to a form on your website and then send more detailed information. It's important that your stories are directly related to your objectives, so define your goals before you start any kind of advertising on Instagram.

Generates Confidence
Instagram is a social network used mostly by millennials and centennials. Users within these age ranges tend to have greater trust in companies that use these types of networks to advertise.

If your target audience falls into these groups of people, having a presence on Instagram will help this audience perceive your brand as modern, up-to-date, and relevant.

Free Organic Traffic
On social media, organic traffic is the key to standing out from the competition and generating greater reach and visibility. If you advertise with quality stories and attract the attention of users, your organic stories will start to appear among the first options in the stories bar.

If you can capture their interest enough to lead them to take action, you can also increase the number of followers who could become promoters of your brand in the future.

Instagram Story