Digital Marketing: What are the types of web traffic and how to use them to your advantage

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Increasing web traffic is one of the priorities of any business and the way in which a user reaches the website will largely determine the type of sales opportunity that we will obtain from this process. Discover in this article how to take advantage of the different types of traffic to boost your digital marketing strategy.

1. What is web traffic?
This is the information generated by the users of a website. It is usually measured by the number of visitors, however it depends on the site we are referring to. For example, on Facebook you can measure the traffic of a post by its reach or number of interactions.

2. What types of traffic exist?
Direct traffic : the user directly types the website address into the search bar, because they know your company either through recommendation or because they are a frequent customer.

Paid traffic : This involves paying a person or entity to generate traffic to your website. This is usually done through ads on Google Adwords, Amazon PPC, Bind Ads, Yahoo Gemini, among others.

Viral traffic : users are interested in content and share it on their social networks, generating an extensive chain of users who enter the page after seeing the recommendation from their social circle.

Organic traffic : a user searches on Google or another search engine costa rica mobile phone number list for “electric cars.” If your site has content related to that search and you have worked on SEO positioning, the user will find your brand naturally in the results.

Knowing the different types of graphics will show how complementary they are. It is important to keep in mind that you should not neglect any of them. Depending on the origin of your audience, you will be able to know what they are looking for and what stage of the sales funnel they are in.

Types of web traffic

3. Applying SEO techniques
SEO positioning is one of the main techniques to generate visits to your site. To optimize your SEO strategy you can use the following techniques:

Keywords: Long-tail vs Short-tail
When searching for the perfect keywords, you should keep in mind two types of keywords: long-tail and short-tail . The latter are common words like “mobile home” or “bakery.” On the other hand, long-tail keywords like “how to create a bakery” are longer but more specific phrases. When planning your content, you should include both types of words.