There are three factors that are closely related to Google's ad quality score: ad relevance, landing page experience, and expected click-through rate .
Therefore, to improve the quality score of Google ads (ranging from 1-10 points), you need to start with these three factors.
①Advertising relevance
How to improve ad relevance? You can try to put keywords into the ad copy you write, but it is not recommended for beginners to use broad match in the early stage of Google Ads; frequently add negative keywords; create new ad groups and write new ad copy for those keywords with low ad relevance.
②Landing page experience
First of all, speed optimization is critical. If it takes a long time spain b2b leads for users to open a web page, the user experience will be very poor. So we need to make good use of those website speed test tools to detect the loading speed. Regarding speed test tools, we have recommended them before:
WebpageTest
URL:
Speed test website 1
Dareboost
URL:
Speed Test Website 2
This tool allows you to more intuitively observe the loading process of two different independent site pages under the same environment.
GTmetrix
URL:
Speed Test Website 3
This is a free online tool that can test the speed by directly entering the URL.
In addition, the quality of the landing page can be optimized, such as whether the product categories displayed on the page are complete, whether the contact function is set reasonably, whether the pictures on the page are clear, and whether the copy is concise and accurate, etc. These can all be optimized to increase the conversion rate of the landing page.
This data is mainly used to measure the possibility of your ad being clicked when a user searches for the corresponding keywords and triggers the display of your ad.
So you need to check the status of keywords regularly. If it is below the average level, you need to adjust it as soon as possible. In addition, you can optimize your ads. It is best to adjust the slogans with low click-through rates and take a look at what your competitors write.
It is not easy to fully understand the knowledge of Google advertising. It can be said that what is mentioned in today’s article is just the “skin” of this knowledge. It requires more detailed research and combined with actual experience to make good use of Google advertising to bring greater benefits to the company!