2. Use the “Posts” function

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These are small social media-like posts that appear on your business listing.



You can add images, a CTA , and a link to a website to each post . To create them, go to your Google Business dashboard.

You can use this feature to advertise:

– Events (in person and online)

– Discount offers.

– The last post on your blog.

– The launch of a new product.

Some tips to optimize your posts and increase local SEO ranking:

Keep a conversational tone in each post
Use keywords
Includes emojis
Make content relevant and engaging
Post consistently, only your posts stay up to 7 days after the date you set them
3. Integrate booking software
If your business requires you to create appointments with your clients, it is recommended that you configure the button to schedule meetings. You will only be able to access this option if you are using special software for this task.



With the availability button, your clients will be able to see your different opening hours. To do this, you must integrate the software and enable this option. Go to the GMB dashboard , then to the reservations option , and select the service you use . After a few days, the button will appear on your list.

4. Use instant messages
People who find your list can send text messages, of course, you'll need to keep an eye on them or it won't do you any good to incorporate this option. To enable the messaging option, go to the dashboard and select the messaging option from the menu there .

You will then need to enter your phone number, verify it, and then define the welcome message. However, it can be a nuisance to receive messages directly as SMS, so you can install the Google Allo app, configure your business with the number that this app gives you and you will not receive messages to your personal number.

For now, the SMS option is only available to people who browse from Google Chrome, the giant's browser.

5. Answer all user questions
Some users may ask questions about your business that will be useful to other users, so answer them all without exception. This way you will not lose those customers who do not have much time to wait for a response and you will present an active and engaged brand image.



To do this from mobile devices, it is best to use the Google Maps application, where you log in with the same email address you used to register with Google Business.

As a business, you can create frequently asked questions and answer them yourself. This is also a good option to improve local SEO, as Google has stated that a brand with many questions and answers is more likely to rank high due to interaction with its customers.

Just like editing information, anyone can answer the questions. So focus on answering china mobile phone number list them first, to prevent someone from distorting the information and affecting your company's image.

6. Focus on having reviews
When someone writes a positive review about your business, you get two benefits: Google ranks your business higher and you gain credibility with the public. To achieve this, you can ask customers to do so, in an appropriate way, of course.

7. Use video marketing
81 % of people have been convinced to buy a product after watching a video from a brand. You can add videos of up to 30 seconds to your list to impact your audience. To do this, go to the overview tab and there you will find the videos option , where the videos you have published and those that your customers have published about you will appear.

Something you should keep in mind is the theme of the visual content. It has to be related to the location and presentation of the business, since Google will eliminate promotional videos and images. In this section you can also include photos that show your activities.

8. Create a description of your business
Create a short description of your business. Make sure to include keywords, as it only allows 720 characters. And before publishing it, make sure you comply with the guidelines provided by Google .

9. Add services
In the main tab you can go to the services section, add the activities provided in your business and set prices .