Twitter was an unavoidable topic of conversation at the Thinking Digital conference in Newcastle, which pitted the view that Twitter is an indispensable tool for business but that its use is unfeasible for many companies that are unable to afford the time it requires.
In this sense, the position that although Twitter is a social network, it has its own logic is something that is not questioned by the parties that came together in the debate where the scope of this tool as a commercial boost was analyzed.
Even though early bloggers claim to be irritated amazon data by the ready-made apps, which they see as the arrival of the nouveau riche on their territory, something they disparagingly call the flow app, Twitter has managed to retain its respect. Although it has many new members, many leave within a week because they cannot understand the rhythm of microblogging.
In this sense, correspondent Paul Smith points out that this tool not only allows him to "take the pulse of the world" but also helps him complete his creative work and spread his stories.
"To say it's a social network is to underestimate its importance," he said. "It's an infrastructure that is defined by the user."
JP Ragaswami agrees, saying it is a search engine for what people are thinking at a given moment or for asking for help solving a problem, which provides an answer that Google cannot generate.
However, for many, this system is not a viable solution and consumes a disproportionate amount of time if the platform's philosophy is not understood, something that, no matter how much it is explained, is not learned by some users who do not understand conversational marketing.