Why is Purchase Intent Tracking Important?

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purchase intention

Tracking customer purchase intentions is very important for all marketing managers when making decisions, as well as for members of other areas of the company. The reason is simple: it helps to get an idea of ​​the possible future demand for the products or services offered.

In this way, it is easier to determine the feasibility of investing in malaysia business email list new developments, diversifying the production line or increasing it, with the advantage that this does not represent high research costs for the company.

Another positive aspect of measuring purchase intention is that it serves as a guide in the design of marketing strategies and in the definition of other vital elements such as:

Price. Helps to set the right price in relation to customer perception.
The place. It is used to focus on the specific target according to the price and type of product. As a result, it is possible to know which is the best place to market it and through which distribution channels to do so.
Promotion. It acts as a guide to determine the most appropriate advertising strategy in relation to the product, the segment to which it is directed and the channels that will be used.
According to Cramer-Flood (2020) , global e-commerce sales growth has been 16.5% in 2020 and, in the case of Latin America, 19.4%.