Ads on TikTok: What options do we have?

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TikTok is a popular app available in over 155 countries and 75 languages. There are currently over a billion active users worldwide and it is one of the fastest growing social networks with the greatest capacity to retain potential customers.

As of early 2022, the United States is the country with the most TikTok users, with about 140 million users. Indonesia and Brazil, respectively, rank second and third worldwide.

Its most common users are young people with high incomes, who spend an average of 5 hours a day on their mobile. All this information about TikTok users makes it an ideal target for marketing experts.

But wait! Do TikTok ads work well for all businesses? What ad options do we have?

tiktok ads
Advertising on TikTok is not for everyone
TikTok ads aren't free, but you can create a free account and set up a few to fit your budget. TikTok has several ad types for brands to reach their target audience, including in-feed ads, at the top, branded hashtags, and even branded effects.

TikTok is suitable for most businesses, but not all. Advertising on TikTok is ideal for companies looking for large, engaged audiences. In 2022, TikTok has had an average engagement rate of 18%, with 9 out of 10 users visiting the app more than once a day, for almost 1 hour in total.

Taking all these numbers into account, TikTok is one of the best platforms for audience engagement. 50% of TikTok’s global audience is under 34 years old, and 26% is between 18 and 24 years old.

So if you have a business that sells to the younger generation , you're likely to do well with TikTok advertising. Lastly, TikTok is an intercontinental medium, so you're more likely to run successful campaigns if you have a brand with an international reach.

Types of TikTok ads
There are five different TikTok ad formats for brands to use, including:

TikTok In-Feed Ads
TikTok In-Feed Ads are the video ads that are displayed within the news feed a germany mobile phone number list s users scroll through content curated for them. They blend in well with the TikTok feed, making it easy for users to quickly swipe through them.

When creating a full-screen in-feed ad, it’s important to make it attractive so that users don’t miss it. With in-feed ads, users can like, comment, share, and interact with TikTok video ads.

tiktok ads
TikTok “Brand Takeover” Ads
Brand Takeover ads appear as soon as users open the TikTok app and take over the screen for a few seconds. They then turn into an In-feed video ad.

They also appear on the For You page as still images, videos, or gifs with clickable links to landing pages within TikTok.

TikTok “Top View” Ads
TikTok Top View ads are similar to the previous ones and aim to increase brand exposure. The difference is that Top View ads do not cover the screen as soon as users log in.

Instead, they take up the first post in the In-feed after 3 seconds. Afterwards, up to 60 seconds of full-screen video with autoplay and sound are displayed.