5 Design Principles for Social Media Posts

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Scrolling through social media these days, scrolling endlessly until you find something you weren't looking for, is an assault on the senses. Every time we log on, we're faced with a barrage of messages, updates, and calls to action, competing for our attention.

So how do you make your brand or business stand out from all the noise? With great, eye-catching visuals. This doesn’t mean that content isn’t important, but good design can turn a merely good post into a great one.

As marketers, we know how difficult and time-consuming it can be to create engaging images. But we can share with you some social media design tips and principles that will help you improve your posts.

5 Design Principles for Social Media Posts
Size really matters
Which social platforms are you planning to post on? If you're going to be posting on multiple platforms, you'll almost certainly need to think about different sizes for each platform. The perfect design on one social network may look terrible on another.

When choosing your background photos or elements, pick ones with some space around the main image, so that important parts don't get cut off when you resize. This way, you'll only have to move a couple of elements around before exporting.

If you're not sure what size to start with, you can use an online design program like Canva, which has pre-loaded sizes. Make sure that relevant elements of the design are distinguishable on each platform, including the main message.

One more tip: Always check how your post displays on mobile! Elements close to the edges, or very small, may simply not be visible or appear cropped.

Highlight your main message
Whether you've spent hours designing a design, you only have a few microseconds to get your message across. If the reason for your post is to announce a sale or an event, make that clear.

Consider that if your reader is aimlessly scrolling through their feed, they bosnia and herzegovina mobile phone number list will only pick up 2 or 3 words from your post. Which ones do you want them to be? That's your decision.

In addition to your main message, be sure to include all relevant details in your post. This includes dates and times of events, or what the next action might be, in the case of sales or quotes.

It's all about the delicate balance between keeping the word count to a minimum, but still containing everything people need to know. Easy, right?

Don't forget visual balance
The art of balance in social media post design is daunting, but well worth the effort. A good way to think about balance is to imagine that each element of your design has a weight behind it.

In other words: If you were to place the image on a scale, would it tip to one side? It's also important to remember that different elements have different weights; the balance doesn't have to be split down the middle.

There are 4 main types of balance; symmetrical, asymmetrical, radial (imagine a spiral staircase) and crystallographic (imagine a cupcake tray with different toppings). All of them can make for a beautiful social media design.