Using YAN to increase reach

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Selection of thematic sites
To expand the reach of the target audience, YAN platforms related to sports and healthy lifestyle were added. This allowed contacting potential buyers even when they were not looking for a specific product, but spent time on relevant resources.

Creating adaptive ads in YAN
Adaptive ads were optimized for various formats and platforms, ensuring that they were displayed correctly on all user devices. Additionally, banners with an attractive design and a clear call to action were used to increase CTR (the ratio of clicks to ad impressions).

Analytics and optimization of advertising campaigns
Analysis of performance indicators
Using Yandex.Metrica and built-in Yandex.Direct tools, we continuously italy whatsapp number data analyzed metrics such as CTR, CPA (cost per action), and conversion. This helped us understand which ads and keywords work best and adjust our strategy in real time.

Improving the quality of the campaign
Based on the data obtained, a decision was made to abandon low-performing keywords, increase bids on successful queries to improve their positions, and make changes to ad texts to increase relevance and attractiveness.

Conclusion
Advertising in Yandex opens up opportunities for businesses to effectively attract target customers and increase sales. Proper setup and constant optimization of advertising campaigns allows you to maximize ROI and improve brand visibility among competitors. With a practical example, we saw how theory turns into successful real results.