data from GWI also shows that

[muniyaakter]

Hidden Targets : The more time passes, however, the more it becomes true that the online population is diversifying. Beyond the common touchpoints, which, as mentioned, remain damn valid, there are still targets that few brands actually reach. While the hype around the Metaverse has died down, it’s worth noting that “proto-metaverses” like Minecraft, Fortnite, and Roblox are still growing (engagement is up 28% since 2020) . One target in particular is being attracted to them: LGBT+ consumers . In fact, several beauty brands have launched initiatives inside Roblox during Pride month. The latest the black community is more receptive to influencers and less to advertising than average.

Especially when the influencer in question is not a star, an artist or brazil consumer mobile number list a famous person. The problem with traditional marketing, surveys in hand, is that it focuses too much on their usual cultural difficulties. Instead, what they want is to feel celebrated, with ad hoc communication and products. Another often overlooked audience? Baby Boomers . Even though they shop online more than Gen Z and have relatively high spending power, they feel less represented in ads—and they are. They’re an untapped opportunity for many brands. What they want to hear : Now, no matter how cool a brand’s


communication may be, reflecting the expectations of your audience is always the compass to follow.
One of their less obvious habits involves hair styling. FIFA players are 49 percent more likely to use hair dye kits and 37 percent more likely to use Revlon products each week, inspired by the styles of the footballers they follow. In response, ChatGPT suggested that Revlon and FIFA team up, hosting YouTube appearances featuring football icons showing off their favorite looks and how to get them. Sounds great, right? And the amazing thing, honestly, is that you can come up with ideas like this even without the amount of data that GWI has access to.