social media research
Social media platforms provide valuable opportunities dubai email list to gather customer insights. McGowan suggests:
Have a conversation via direct message
Monitor post comments
Analyze frequently asked questions in the community
Using artificial intelligence for research
McGowan develops strategic approaches to using AI for research. She recommends not letting AI pull random information from the internet, but instead providing it with specific guidance based on preliminary findings. She uses AI to extend and validate insights gained from direct customer interactions, not to replace actual customer research. She suggests:
Let AI generate conversations that reveal your target audience’s inner thought processes
Request analysis of hidden objections in your market
Use artificial intelligence to identify patterns in customer feedback
Let AI generate various scenarios in which customers might describe their challenges
Five-week anticipatory marketing framework
This carefully constructed program transforms traditional launch preparation into a strategic 5-week journey that naturally leads to your offer.
While McGowan presents the framework over five weeks for the sake of clarity, its content does not need to be digested linearly. The key is to ensure that all elements are present in the pre-launch phase before the product or service is delivered.