Rather than the generic act of charity.

[muniyaakter]

Can I use the photocopier?” Adding “because I’m in a hurry” increased conversions by up to 94%. Interestingly, this happens even when the reason for the request is obvious and doesn’t seem to add anything significant. In another test, the researcher simply added “because I need to make copies” and still achieved a 93% conversion rate. The Psychology of Numbers : A study in the Journal of Consumer Research confirmed that specific numbers are more believable, memorable, and convincing than round numbers. During one phase of the experiment, researchers pretended to be beggars and received 60% more donations by asking for specific amounts

For example, in practice, a 57% discount was found belgium consumer mobile number list to be better than a 60% discount in terms of performance. Despite the greater absolute value, psychological perception puts the non-round value first. The real leverage of your product : Behind everything we see, there is probably a psychological bias that contaminates our judgment about it. And it is never an innate bias. What we hear, read and learn contributes to it. Marketers who are well aware of this concept would call it “Framing”. A 2006 Harvard study offers the perfect example. The goal was to understand how to increase sales of a smoothie.

How should it be communicated in order to create a bias in its favor? The key was to understand what current customers were looking for. Not something healthy, but something convenient and nutritious that would quickly fill them up in the morning while they were in traffic on their way to work. Framing it this way, giving up the healthy frame, increased sales by 56%. Even though the product was the same, unchanged. The Impact of the Front-Man : To back up our point, we read a report that cited how emails from a dental office had a 54% response rate when signed by the dentist, but only 18% when signed by the secretary.