B2B Inbound Marketing: Email, Your Best Ally!

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According to a 2022 study by HubSpot , B2B companies that use email marketing as an integral part of their inbound marketing strategy generate on average 50% more leads and have 33% higher conversion rates than those that don’t.

Email is often thought of as an outbound marketing method , but it can actually play a key role in your B2B inbound marketing strategy . In fact, email is best used to attract, engage, and convert your prospects into loyal customers. This approach is very different from traditional emailing, which often focuses on product promotion.
By discerning how email can improve your customer acquisition process, you’ll be able to improve your inbound marketing strategy, lead your prospects through the buying journey, and maximize the results of your campaigns.

Give your targeted email campaigns a new boost

Index

1 - Integrate email into your B2B marketing strategy: why?
Email: A Lead Generating Tool
Email: a tool for evaluating leads
Email: A Conversion Tool
Email: a tool for customer loyalty
Email: a cheap but effective tool
2 - Create an inbound email marketing campaign
Target selection and database segmentation
Email subject and personalization
Email content: adding value and creating engagement
The Call to Action (CTA) and its Place in the Email
Technical elements to optimize em armenia mobile phone number list ail deliverability
Visual elements
3 - Good practices to optimize your e-mailing campaigns
Perform A/B testing
Prioritize “responsive” emails
Compliance with regulations
Measuring the results of your email campaigns
1 - Integrate email into your B2B marketing strategy: why?
Email: A Lead Generating Tool
Email is one of the best ways to generate leads for your business. By sending personalized emails to leads , you can draw their attention to your company and your offer. If you use sign-up forms on your website, you can also collect the email addresses of interested visitors and add them to your mailing list. Be transparent about your intentions – recipients need to know what they will receive when they subscribe to your mailing list. Also make sure your emails are consistent with what you said when they signed up to keep your target audience on board .