If you are above 20, that is very good news!
The truth is that, to achieve 25 points in Professional Brand, we must be very diligent in the preparation of our profile. Think of it this way: your profile is like a large file with information to fill out. The more you fill it with quality information and content, the closer you will be to the ideal score.
Step 1: Carefully choose which words you will put in your profile URL:
The Linkedin profile URL is one of the elements that helps us position ourselves country area code philippines the most. That’s why the words you put there are crucial. In my case: “digital marketing” because it gives me a good combination of relevance and breadth.
Step-by-step guide to optimizing your LinkedIn profile (Part 1)
Relevance: “digital marketing” is what I do.
Breadth: “digital marketing” reaches more people than “digital marketing” or “B2B marketing” or “lead generation.”
Step 2: Make sure you have your social pitch well prepared at first glance
A “social pitch” is a brief and clear description of how you provide value online.
You need to make sure that every prospect who sees this screen understands how you bring value to them and makes them want to hit that blue button
My Social Pitch, for example, is:
“CEO & Founder Pragmática Agencia Digital B2B | Professor – Digital Marketing | Blogger MarketingB2B.blog”
Step 3: Scan your profile picture with this tool
Use Snappr Photo Analyzer to scan your profile photo for opportunities for improvement.Step-by-step guide to optimizing your LinkedIn profile (Part 1)
The profile photo you choose will be the image with which you present yourself to your prospect. Therefore, it is very important that it is a good quality photograph that represents you and speaks about you.
For example, a manager or someone with a job linked to the business world should have a profile photo that conveys professionalism. On the other hand, a speaker would probably want to show himself giving a talk.
Step 4: Design a cover that conveys your Social Pitch
Once you are clear about what you want to convey to your prospects, create a message that conveys that idea.
Go to Canva and create a cover image (they have thousands of designs) that conveys your Social Pitch.Step-by-step guide to optimizing your LinkedIn profile (Part 1)
Step 5: Add a longer description of your profile.
Here I am referring to an extensive About, of more than 500 words, where you develop your Social Pitch in more detail.
It's important to speak directly to your prospect. Talk to them as if you were standing right in front of them. Tell them who you are, where you come from, and where you're going. And show them why it's worth it to connect with you online.
Step-by-step guide to optimizing your LinkedIn profile (Part 1)
I'll end this post with a short video reviewing the most important things you should review in your profile.