Contact
How to use permission marketing in your activities?
In order to implement permission saudi arabia business email list marketing into your activities, it is crucial to create a funnel through which you will acquire recipients' consent. This can be a subscription form on the website or consent to receive a newsletter or special offers. How to convince customers to give their consent? Offer something of specific value: a discount on the first order or a free e-book that may interest them.
It is important that the recipient can easily subscribe, but also easily unsubscribe - remember this, because you are currently legally obliged to do so!
ebook subscription
Permission Marketing Examples
The most popular example of permission marketing is popular email marketing campaigns. Emails obtained in this way can be used to regularly inform users about promotions and offer updates. Another great example is smartphone applications that can send users notifications about offers and promotions. In this case, the user also gives the application permission to send notifications, which at the same time consents to marketing. Social media works in a similar way, where users choose which brands they want to follow.
What else is worth knowing about permission marketing?
As we already know, permission marketing is based on one basic principle: customer consent . Nevertheless, it is worth remembering a few other issues.
Respecting the client's privacy. It's good to have consent, but it's even better not to use it. Overdoing it with the number of emails and notifications can have the opposite effect than intended.
Make taking care of your customers' data a priority . Provide your company with a Data Protection Officer who knows the General Data Protection Regulation (GDPR) by heart.