Deciding these details now helps you execute your strategy and stay consistent.
In our content strategy example, we want to measure organic traffic growth.
We could use Google Search Console to see how many clicks our Google results generate.
"Total Clicks"
Or use Google Analytics to see how many unique users come from search engines like Google, Bing, and Yahoo.
"Highlighted organic traffic metrics in Google Analytics
Write down the information in your content strategy document.
"1. Step "Content Objectives" in the content strategy document
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"Organic Search Traffic" dashboard in the Organic Traffic Insights tool
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ADS illustration
2. Create Buyer Personas
In the “Audience Analysis” section of the content marketing strategy template, you’ll create buyer personas .
A buyer persona is a fictional profile that represents a segment of your target audience . It should contain information that helps you understand this type of potential customer. And create content that they love.
The elements of a buyer persona include