How to analyze the top KWs in Google

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With these tools you have a method to detect business opportunities and positioning on Google. The key is to know how your target audience is looking to solve their problems and how the competition is meeting those needs .

So, below we show you, through a practical example, how to detect the competitive keywords of the first result in the SERP, using SEMrush:

Use the Keyword Magic Tool , enter a keyword and the platform will show you many other keywords related to it that you can use in your content.

Let's analyze the term "air conditioning" to identify its volume, related searches and difficulty of organic positioning :


2. Identify the difficulty of the keywords , within the tool, check the level of competition that each term has using the difficulty percentage: “Keyword Difficulty (KD)” .

3. Looking at the results, identify your closest organic competitor , through the Organic Research tool , you can find out which URLs share your keywords and which others they are ranking for.

4. Enter your competitor's domain into the backlink analysis tool , where you can see how many inbound links they have and which domains they come from.

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You can also use the “ Keyword Overview ” to analyze this term and have a quick look at the total volume, the main concepts grouped by variants, questions, related terms and a view of the first places, with their URLs and number of backlinks:


With this method you can find SEO positioning opportunities, based on the analysis of keywords and book your list backlink sources of your main competitors.

Do you want to be in the top positions on Google and don't know where to start?
We recommend that you seek the support of specialists in SEO-Off Page strategies to increase the visibility of your business. With them, you can carry out a link building strategy that increases the authority of your domain and generates more organic visits.

If you are interested in knowing more, we invite you to review our Corporate Linkbuilding service , which has quality backlinks in premium media , a team capable of generating SEO content optimized for your buyer persona and advice with monthly reporting in order to scale your site in search engines.

Want to know how we do it? Schedule your free 15-minute call an