On the contrary, if you have ever read something that has evoked real emotion in you, it is because the writer understood empathy and was able to use it effectively. And when it comes to the art of copywriting , it really is about empathy.
Research
I'll tell you from personal experience that it's bolivia phone data impossible to write about something you know nothing about.
That's why research is so important when it comes to persuasive copywriting . You need to know enough about both your product and your target customer to be able to explain exactly how one will solve the other's problems.
That answer could comprise a whole new post… but the easiest way to do it is to simply survey your customers.
Tools like Survey Monkey and Zoho are great for this. Other ways include analyzing different analytics metrics when it comes to your customers’ purchasing behavior. This includes things like purchasing trends and purchase frequency.
It is also very important to research your competitors as this will help you create the USP of your product that sets it apart from everything else (more on this soon).
Copywriter, the ace up the sleeve of agencies.
Do you know how long it takes a person to make a first impression?
TWO. SECONDS.
Yes, one… two… and you're done.