applications and intangible products

[muniyaakter]

e to translate the results into actions (pivot or persevere).

In this way, the entrepreneur, the business innovator, the social innovator, have all the elements to progress in a rapid and measurable way, along a path in which – at each evolution – the intuitions are validated by a set of unique, measurable and objectifiable data. As is evident, the process involves the development of a product/service at least in its minimal characteristics (the Minimum Viable Product ), which must be “tried” by the final consumer before its enrichment and its large-scale commercialization. This methodology is definitely interesting especially for the development of web.

In this case, you avoid creating a real company (with all the startup greece telegram data investments that this entails), without having first tested the real market prospects. In the case where one decides to develop traditional tangible products, obviously, some types of investments must still be made, regardless of the desire to "produce" the product. The principles of Customer Development are absolutely valid even in these cases, because they induce the entrepreneur to change and improve his business approach by moving from a product-oriented logic to a customer-oriented one , in which the real needs of the market are met and therefore higher and more lasting possibilities of success.

Article from: Design thinking & lean startup. A new paradigm of innovation.