This empathy map gets its name from its structure. The template is divided into six blocks, formed by three intersecting lines in the center.
The Star areas are divided into two segments: “words and actions” and “thoughts and emotions”.
Four more important elements are added to them.
What does he hear? Analyze who and what shapes the consumer's opinion. How often does he spend time with friends and family? Who are these people who surround him? How authoritative is the opinion of his colleagues for him? Does he listen to the radio or prefer to create his own playlist?
How could he have learned oman phone data about your product? And what information did he receive about it?
Immersion in a person's information environment is the key to understanding how a product can "break through" into his consciousness.
For example:
listens to radio station 93.3 FM in the car;
spends a lot of time talking to her friend on the phone.
Imagine how this consumer spends their day. How do they get to work: by public transport or by calling a taxi? Where do they prefer to relax and spend their free time?
Who surrounds him - ambitious businessmen or creative freelancers?
Answering these questions will help you form a clear picture of the context in which your potential customer interacts with your brand.
Possible theses about the consumer:
regularly wanders the streets of the city;
visits a psychologist once a week for personal support;
actively uses the metro for transportation.
Problems . This section can include reasons why the customer does not feel the urge to visit the store, order products online, or seek advice from a consultant.
Add to the list the potential risks that the buyer faces.
For example:
does not make online orders because he is afraid that fraudsters may misuse his data;
avoids taking out loans for purchases because he does not have a stable income;
monitors his spending, because all funds go towards his son’s education.
Values . This is one of the key aspects. Life is full of difficulties, and that is why your product should be a source of relief, not an additional burden.
What is most important to the customer today? Family ties, career advancement? In this precarious paradigm, is there a place for your offering? How can your product make their daily routine easier or their life more comfortable?
Here's what might be presented:
Professional development comes first. Spends a significant amount of time at work.
She adheres to the rule “they judge you by your clothes”, so she chooses only high-quality branded items.
Strives to create his own business.
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Osterwalder's Empat