Give equal weight to images and text

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The subject line alone is enough to get 47% of email recipients to open the email
69% of email recipients report spam based on the email subject line
Given that email consistently ranks at or near the top in terms of ROI compared to other digital channels ($36 return for every dollar spent), grabbing someone’s attention with your subject line can have a big impact on your ROI.

Use compelling terminology to convey a sense of urgency
Create a FOMO effect :

"Tick-tock", "24-hour offer", "Sale ends tonight"

Includes some seasonal jokes and catchphrases:

Creepy Offers (Halloween)

A Gift from Santa: Free Shipping (Christmas)

It’s always a good idea to add images to your emails, but always make austria whatsapp data sure they’re directly related to your message. When users skim or scan emails, they look for content that they can “align” with. While human psychology isn’t well understood, the brain scans emails to make connections between text and images. When you sync images and text correctly, readers can more easily absorb important information and increase the likelihood that they’ll click on your call to action button.

You can use all kinds of fun images to make your emails look as fun as possible. But one thing to be careful about is not to use too many images! Although "a picture is worth a thousand words", in our experience, balancing images and content in your emails is a thousand times more effective.

In addition to making sure your images and text resonate perfectly, we’ve also provided you with some tried-and-true best practices to help you succeed in your email marketing.