Contents
1 E-commerce and mobile marketing: why devices are increasingly important
3 How Mobile Marketing Has Evolved
3.1 Privacy and data management
3.2 Mobile first optimization
3.3 Augmented reality, phygital and metaverse
3.4 Play and entertainment
4 E-commerce and the importance of mobile austria phone data first
5 Mobile Marketing Strategies and Activities
6 How to Structure a Mobile Marketing Campaign
7 Mobile Marketing and E-Commerce: What are the Benefits for Companies?
Mobile Marketing: What is it?
Mobile Marketing is the set of marketing actions and activities aimed at promoting products or services and creating engagement with users through mobile devices such as smartphones and tablets.
Through this type of marketing, a heterogeneous audience is intercepted in terms of age, gender and purchasing behavior, to whom personalized content is addressed that promotes products and services in a specific context.
The importance of devices in mobile marketing is central and is connected to its specificity, because it cannot be reproduced on other media. An example are geolocalized campaigns, these are based on the identification of the users' position and the identification of the ideal moment to send related ads.
How Mobile Marketing Has Evolved
Four useful points to understand how mobile marketing has evolved and how they can be used to improve your marketing strategies for users who use mobile devices.