How to create B2B articles for blogs and LinkedIn

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surovy115
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Joined: Sun Dec 22, 2024 3:57 am

How to create B2B articles for blogs and LinkedIn

Post by surovy115 »

In the B2B world, to enhance the value of your brand and get more clients, you need to have greater online visibility and, to achieve this, you have to create valuable content that captures the attention of the target audience. To do this, it is essential to create B2B articles for blogs and Linkedin. Follow these steps to do so.

First step: Define the brief

Before you start creating content for your B2B articles, you need to define a brief that must clearly state: what is the company's positioning objective, what are the thematic axes that will be discussed, what is the company's tone of communication, and specifically, what are we going to talk about in the article in question.

Second step: What are we going to investigate?

When writing the article, you need to define the questions that the article is phone number in korea intended to answer. Every article seeks to solve a problem or answer an interesting or relevant question for the audience it is addressed to. I can't imagine an article that doesn't exist to answer something that the recipient is curious about.

However, there may be articles that do not answer any question per se, but rather communicate a futuristic or innovative vision regarding a topic. In this case, a template could be used with the questions to be answered and then, the highlights or central ideas that we want to communicate could be outlined.

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Third step: Interviews, a very good option

Once we have the questions we want to answer or the central ideas we want to communicate, we have to have the person who knows the most about the topic speak about each of their points.

One way to do this is to interview the expert and ask questions in journalistic mode. Another option is to talk to him and make comments or give him prompts so he can elaborate while the conversation is recorded and transcribed online.
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