$1M per day Stuart Shaul, a brand

[muniyaakter]

Enterprise marketing teams’ big budgets and responsibilities make them a bit unusual. What makes them tick — and sets them apart from marketing orgs at small- or medium-sized business (SMB)? Perhaps most importantly: Is there a one-size-fits-all enterprise marketing playbook? The short answer is no — but for the long answer, we asked three people with firsthand experience at enterprises like Adobe and IBM. The experts Kim Curry, a brand steward who started her enterprise marketing career at IBM when their global


marketing spend was and growth marketing consultant and pakistan number screening co-founder of Soul Spirits Jason Chitwood, general manager of MarketerHire’s agency program and an enterprise-level marketer with experience at Adobe, EA Sports and Lifelock 5 ways enterprise marketing teams work differently than SMBs’ The key difference between an enterprise business and smaller ones lies in the added complexity of a large organization. Billion-dollar revenues usually mean more specialized teams, more consumer touchpoints, more marketing headcount, and more difficulty changing course quickly. Here’s a closer look at how enterprise marketing organizations differ from traditional small and medium-sized businesses. 1. More marketing headcount means more specialized roles. At a startup, one person might run multi-channel marketing campaigns across four (or more!) social channels.