knowing the latest SMS statistics better

[muniyaakter]

5 stats about email and SMS you should know before confirming your marketing strategy 1. Email and SMS: Oil and water? Or peanut butter and jelly? Neither email or SMS is “better” than the other in the grand scheme of marketing tactics, but one may be better suited for certain segments of your audience than the other. Plus,


equips you to double down on impact when you combine benin number screening strategy versus choosing one or the other. 2. SMS open rates versus email open rates. When comparing SMS to email open rates, texting takes the cake: a whopping 98% of texts are opened versus just 20% with email. In this case, your more urgent messaging may be best delivered by SMS versus email, especially during more time-sensitive stretches of the year like the holidays. 3. SMS click-through rate versus email click-through rate. SMS again “wins” out in the click-through rate debate at 19%, with email clocking in at 4%, but click-rate is only applicable if you’re trying to gauge traffic. With email, you have the luxury of sending longer, multimedia-rich messages that are ripe for brand awareness and improving other key metrics.