From data-driven creativity to valuable relationships

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Finally, if we want to focus on Netflix's data-driven creativity, we must refer to the campaign created in 2014 to launch the platform in France.

From the analysis of the sentiment of French users who initially defined themselves as skeptical and not very interested in using the service, “Inspired by you” was born, a campaign created through 100 GIFs, taken from the main contents offered by Netflix, projected on displays as outdoor advertising in strategic places in French cities (e.g. metro, stations, bus stops).

In addition to the great visual power of GIFs, what made this campaign paraguay whatsapp resource unforgettable was its ability to adapt and interact with the different contexts in which it was projected (e.g. GIFs that change based on the weather).

A success certainly due to the great analysis done at the beginning that allowed on one hand to understand fears, uncertainties and expectations of the audience that Netflix wanted to attract, on the other to defeat them and convince people through diversified and targeted creativity.



In this article we have seen how data can be important for the creative process and for the creation of engaging and original marketing campaigns and activities.

What brands need to be aware of today is that improving the creative process also means enhancing communication with customers and prospects.

In conclusion, we can say that the real secret to capturing the attention of increasingly connected, digitalized and demanding people, in hyper-competitive markets, lies precisely in letting yourself be guided by data.