IoT in Automotive from a Consumer Perspective

[nurmohammadkhan]

Overall, we can therefore conclude that IoT in automotive seems to have the potential to push the boundaries of personalization and completely transform the consumer experience through connectivity .



At the beginning of a recent article, The new key to automotive success: Put ivory coast whatsapp resource customer experience in the driver's seat , McKinsey recalls how the success of an automaker once coincided with the superiority of its engineering capacity and that marketing was somehow forced to push the lever of power and reliability of performance.

Although these aspects related to technical performance are still important – continues McKinsey – today they are almost taken for granted. The real place of comparison is in fact the customer experience , a battlefield in which the consumer:

expects products that not only incorporate a high innovative content, but are also focused on its specific needs;
wants to be able to access a variety of digital technologies, from tablet-based shopping media to applications and devices designed for virtual reality.
Customer engagement is the result of a complex process that begins well before the purchase and continues even after the conclusion of the commercial transaction. IoT in automotive is radically changing the very logic of this process.