Moving the public is one of the most difficult tasks there is. You have to use stories that they can identify with. This is one of the techniques used when writing with storytelling , and thus a kind of canadian hospitals email list bond is formed with readers that can lead to a series of successes for our blog.
That technique doesn't change much when we talk about humor, although it can be a bit unpredictable when you don't know the type of humor your audience is used to . Therefore, it is fair to talk about several types of humor, which do not necessarily have to fit your strategies.
There is innocent humor, those “bad” jokes that make you smile, viral humor, which is about jokes or memes from everyday life that everyone can relate to , and even black humor that is not accepted by the majority. In any case, you have to be very careful not to offend anyone.
You may wonder how to write a funny post in a time when anything can cause offense and generate a negative effect or conflict, well it is difficult but not impossible:
Tips for adding humor to a post
1. Be true to the brand personality
It is important to set the mood to match your brand's personality, or your blog's personality .
We often tend to “go with our gut” and write about situations that are hilarious to us but not to others. It’s kind of like when you tag your friends in a Facebook meme and they can’t understand it.
You must live up to the personality you represent because it is because of it that you have recurring readers. If they notice a drastic change in your writing, they will think that you are no longer the same and they will lose interest. So if you have a corporate blog, it is important to gradually incorporate elements of humor to see what reactions the public has.
They may think you're a genius, or they may think you're just rude, so always try to ask directly what they thought of the post and whether you should continue writing in that way.
However, if you have a blog aimed at a younger audience that is used to the humor of the web, you can start making lighter comments and references.
2. Do not include controversial topics
For example, when you try to make a joke or a funny reference about a political party or an electoral candidate, you can generate a kind of controversy. Even if these characters or situations are in the public eye or it is viral humor, it is better not to take political positions.
Unless your blog is directed towards political issues, you can make references and include some suggestive comments, but never trying to offend. What is expected of this type of blog is that it be open-minded and impartial.
Other controversial topics are gender, sexual orientation, religion, etc.
3. Personal experiences
In any type of blog, this point is very helpful. You can write about a personal experience, a funny story that happened to you and that you can use to explain an example or a situation within your blog post.
It is important to note that all jokes, pranks and funny situations that you include in your post must be related to the topic or examples you are referring to. You should never open a space in your post just to tell a joke that has nothing to do with the explanation.