feature launches based

[muniyaakter]

How to Successfully Launch a Product Alex Virden recommends having a repeatable launch process for new feature releases. One of the frameworks she uses is below: Rate product features by importance. Is it going to be a big launch or a small one? Make a timeline listing tasks for each team. Share materials early so teams learn how to talk about the new features in a consistent, clear way. Don't just focus on ads and website pages. Train the sales and support departments too. Virden asserts that having defined,


repeatable processes makes launches more scalable and effective and enable italy number screening s continuous optimization over time. Here are some more ideas on how to streamline your launch process: Categorize on launch size, complexity, and goals: define criteria like expected revenue impact, customer segments affected, new messaging required to rate launches as small, medium or large. Tailor processes based on launch size. Create a shared project plan and calendar: map all key activities across departments on a shared calendar from briefing to launch. Include owners and time estimates. Activities may include briefing, positioning, creating assets and tools, training, QA, and go-live.