An example is Airbnb’s, which combines a

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An example is Airbnb’s, which combines a warm greeting with helpful information about using their service.


Promotional Email
Promotional emails are all about driving sales and engagement with specific products or services. They often contain persuasive language like “limited time offer” or “exclusive deal” to create a sense of urgency.

The design of these emails is more vibrant and eye-catching, often featuring high-quality images of the products and clear call-to-action buttons.

Let’s take a look at Nike. It uses promotional emails to highlight new bosnia and herzegovina telegram launches or special promotions, using bold images and engaging copy to attract clicks.


Newsletter
Newsletters are staples of any email campaign. They are a way to keep your audience informed and engaged over time. They typically contain a mix of content: educational articles, blog posts, tips, how-to’s, refreshers, company news, and product updates.

You can find newsletters to be informative and conversational. The goal is to provide value to the reader. Engaging email newsletter designs often use a consistent layout with headings, subheadings, and bullet points for easy readability.

A well-known example is The New York Times’ newsletters, which provide readers with a digest of important news, features, and opinion pieces, laid out in a clean and navigable format.