Analyze and learn from organic competition

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Study the SERP and analyze the intent based on the results for your keyword

Leveraging fragmented intent (multiple intent types)

Consider the research path, no longer linear, as a holistic approach.

Harness the power and spain whatsapp knowledge of content creators (to take full advantage of this, you may want to set up an outsourcing strategy).

Evaluate and satisfy zero-click searches

Study the relevance of high-traffic keywords for your SEO strategy.

Use the right tools to help you with this process (including Google Trends, Google Analytics, Answer the Public, Semrush, and Ahrefs).

Optimize all your content to match intent through images, ads, local packages, and other SERP features.
Since Google launched in 1998, businesses have sought to strategically position themselves on the site for good reason. Whether they are targeting B2B or B2C customers, Google, as the world’s most widely used search engine (90.1% market share), can offer surprising benefits. In short, its power can be harnessed through paid efforts or organically. And that’s where search engine marketing (SEM) and search engine optimization (SEO) shine.

These two terms, often confused, should be viewed as a puzzle. The small pieces of the puzzle are SEO, paid advertising (PPC), social networks, content marketing , web design and others. SEM is the final picture that emerges. It is therefore an all-encompassing term for both paid and organic efforts to generate traffic to a website.