Analyze competitors and find content gaps

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Use any SEO and analytics tools to identify the best performing content. You can use different metrics to classify the best performing content, such as:

Choose the metric that matters most to your business goals.

Here are two images showing the best performing content based on traffic and social shares.

top-performing content based on traffic and social shares

top performing content based on traffic and social shares
Once you have an idea of ​​the type of content that works best, focus your time and effort on creating that type of content. Here's a simple trick to increase audience engagement.

One of the quickest tricks panama whatsapp to find the right keywords and topics for your content is to analyze your competitors and find the content gaps.

What exactly are content gaps?

These are keywords that your competitors rank for, but you don't.

To conduct a gap analysis, simply enter your main competitors into your analysis tool , as shown in the example below.

Content Gap
The tool will run an analysis and provide you with a list of keywords that you are not ranking for and that you can target.

Here is an example of a content gap analysis for CloudTalk.

Once you have the list, sort it by search volume and keyword difficulty and target the highest value keywords first. Create better content than your competitors are ranking for and outrank them.

#3. Use long-tail keywords for better targeting
Keyword optimization is one of the fundamental pillars of SEO and it is not new.