Many even incorporate sales intelligence like contact details on key decision makers –– vitally important information for your organization’s sales and marketing efforts. , often leading your team’s investigation –– or sales efforts –– to a dead end. Don’t let the case go cold! The crucial piece of evidence sales and marketing professionals need to get in the door, move their sales forward, and close that case –– er, deal –– is knowing the “what.” And Industry Intelligence provides those pivotal clues, filling in the missing pieces needed to secure new business, conduct more productive sales conversations, and build stronger customer relationships.
Blowing the case wide open for B2B sales Industry brazil whatsapp phone number Intelligence informs sales and marketing pros about what is going on within their prospect’s niche –– what their target company’s day-to-day operations look like, what the industry’s typical challenges are, what fuels their supply chain and sales, what trends are impacting their bottom line, what industry risks or issues might be keeping the business owner up at night. When sales and marketing teams tap into the clues offered by Industry Intelligence, they will uncover not only the inner-workings of a prospect’s industry, they’ll also discover the industry-specific issues that shape how the prospect views his or her business, their vertical, and the broader marketplace.
As an added benefit, Industry Intelligence is a tremendous time-saver, packaged in a convenient, consumable, and easy-to-share, or as I like to say, actionable format. In as little as five minutes: A salesperson can get the industry-focused talking points needed to feel confident on a prospect call. A marketer can quickly gather salient industry insights to create a tailored communication or presentation. A relationship manager can identify an industry trend or recent event to share with a client as a valuable, personalized touchpoint. Armed with Industry Intelligence, sales and marketing professionals can build a rock-solid case, going beyond the who and where to get to the bottom of WHAT is impacting clients and prospects today, and in the future.