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We Wouldn’t Achieve the Same Sales Performance Without Their Great Data and Easy Integrations.” Discover the Entire Use Case Pardot Pardot is a Bb Marketing Tool That Helps Businesses Identify Which Leads Are Most Likely to Convert Based on How They Interact With Your Digital Marketing Assets. Best Features: Automated Email Paths Based on Specific Triggers. Data Capture Forms. Scoring and Ranking Prospects. Campaign Performance Analysis. Marketing-influenced Pipeline Reports. Example Use Case: at Cognism, We Use Pardot Forms to Receive Our Inbound Leads and to Follow Up on Our Webinar Invitations and Newsletters.