One of the current acronyms in the world of digital marketing is UGC , which stands for User Generated Content. The tool has become an essential strategy for increasing engagement, trust and conversion among consumers.
Through any type of content – such as photos, videos, texts or reviews – created and shared by customers themselves, companies have promoted their brands in a way that is considered authentic and trustworthy.
These are contents that include posts on social media, product reviews, unboxing videos or tutorials, and, because they are generated spontaneously by people who actually use and approve the products or services, they are better evaluated by consumers, in a scenario where they increasingly seek interference in interactions with brands.
To make the most of this trend, companies are adopting india email list artificial intelligence (AI) tools to capture, analyze, and utilize UGC more effectively, increasing consumer engagement and trust.
Therefore, in this article we will delve deeper into the subject and understand how AI is being used by companies to maximize UGC results.
What does AI for UGC look like in practice?
Automated Curation One of the main ways AI is being used in UGC is in automated curation . With the massive amount of user-generated content on social platforms, artificial intelligence helps brands filter, identify, and select the most relevant content.
Algorithms can analyze posts, photos, and videos that mention or tag the brand, making it easier to identify materials that can be used in marketing campaigns.
For example, if you’re a clothing brand, you could use AI to analyze and highlight posts with a specific hashtag where consumers share unretouched photos of themselves wearing your brand’s products. AI allows the brand to quickly find authentic content to effectively promote a campaign.
Sentiment Analysis Another way in which AI tools are being widely used is in sentiment analysis in user posts and comments about products and services.
This analysis helps brands understand how consumers are reacting to user-generated content and adjust their campaigns based on real feedback.
AI can identify positive, neutral, or negative sentiment, allowing businesses to make quick adjustments to their marketing strategies.
Major brands have used AI, for example, to monitor reactions to UGC on social platforms, adjusting their messaging based on prevailing consumer sentiment.
Chatbots and virtual assistants Another example of the use of AI is in chatbots and virtual assistants, which allow brands to interact more quickly with consumers who generate content.
Informative responses based on FAQ patterns help maintain user engagement and encourage more brand-related posts. Additionally, chatbots can incentivize customers to generate more UGC by offering promotions or rewards in exchange for posts or reviews.
In this case, e-commerce companies are among those who benefit most from this strategy. They can use chatbots to encourage customers to post photos and reviews about products they find advantageous, making it even easier to create UGC.
Campaign personalization
Last but not least, AI has also been widely used to personalize campaigns based on user-generated content.
Brands use UGC data to create personalized experiences for different groups of consumers. Behavior and preference analysis, done through AI algorithms, helps companies offer personalized promotions and products, resulting in higher engagement and conversion.
Streaming services, for example, use AI to recommend series and movies based on users’ previous interactions and comments and feedback generated by other consumers. This personalization is what keeps the platform’s retention rate high.
Why integrate AI and UGC?
If you’ve made it this far, you’ve probably already noticed the number of benefits of integrating artificial intelligence into UGC strategies. But to further reinforce these advantages, we’ve listed three main features of this integration:
Scalability : AI enables brands to process large volumes of UGC in an automated way at scale, without the need for a manual team to monitor it all.
Deeper engagement : By leveraging UGC with the help of AI, businesses can create more authentic campaigns that resonate better with their target audience.
Efficiency : By automating tasks like content curation and sentiment analysis, AI significantly reduces the time and resources required to implement UGC-based campaigns.
The Future of UGC with AI
In addition to all the fruits that have already been harvested from this integration of AI with UGC, in the future, experts believe that artificial intelligence should be able to automatically identify the best content generated by users, determine the emotional impact of this content and even suggest creative ways to use it in campaigns.