There are many purchasing criteria today. But according to a study telegram data conducted by Deloitte, the main purchasing criteria are price and quality, in addition to those mentioned above. Obviously, it is extremely complicated to offer products and services that are responsible, French, qualitative and low-cost. To best meet these expectations, establish priorities according to your persona(s).
Indeed, we must not forget that each target has different needs. So to better target their (new) expectations, we advise you to conduct a survey with your best customers. However, before even embarking on these surveys, some trends have already emerged. Taking them into account will allow you to best adapt your communication, your arguments and your customer relations in 2022.
Does this graph ring a bell? Conducted among French consumers at the end of 2021, we have noticed that it has changed very little in recent years. This is why many companies decide to launch their campaigns around these statistics.
Obviously, you want to stand out from the crowd and differentiate yourself from all these similar strategies. To do this, it may be interesting to reverse this graph. You will thus succeed in capturing customers who think about their purchasing decision priorities differently and who therefore study other criteria. Of course, this is not a simple approach to implement and it requires extensive studies. But it can turn out to be a winning bet, thanks to the competitive advantage that you will have created for yourself.