Inaccurate data in the system could compel your organization to face many hassles, which could eventually delve your business into losses. Let’s have a quick look.
Flawed Decision Making
Bad data makes it difficult for the managers to analyze the trends, expect the demands and identify the room for progress. This inconsistency results in lack of confidence and bad-decision making, which ultimately creates obstacles in attaining the company goals and leads to huge monetary losses.
Failed Marketing Efforts
Businesses usually include similar customers together for target marketing. In case, the data used to group them together is outdated, it will lead to an incorrect segmentation. Consequently, the companies will approach the wrong set of people as a part of their marketing campaign, hence amounting to loss of time and money.
For instance, suppose a list comprises customers from the past six months to initiate a fresh marketing campaign for a new product. Unfortunately, if the data includes customers who shopped around a year ago, it will ruin the marketing campaign.
Wrong data analysis
Data has a big role to play in the decision making of a company. In the event boost your business with our doctor database of bad data, the organization will carry out a wrong performance analysis, hence resulting in flawed decisions.
For example, inaccurate data may cause a company to decide about providing customer service training to its reps to improve poor customer service. Instead, the reason behind poor performance could be the pandemic, recession or any other major factor.
How does Dataholics make the difference?
Dataholics is the most accomplished solution for data entry at present. It transforms outdated, wrong and left out data into current, correct and consistent data without the need for manual data entry.
Here is how it makes the difference.
Made by ZOHO users, this app extension is the best to infuse data accuracy in the ZOHO CRM.
Dataholics has till date helped more than 300 businesses to improve the ZOHO CRM at their end.
With Complete and correct data, it keeps ZOHO CRM up to date for the users.