The end result could be that some people are completely

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Shut out of offers, whether that’s regarding eCommerce discounts or more important factors, like the ability to make home loans. Those for stricter personal data regulations argue that FLoC doesn’t go far enough past what third-party cookies already do. They feel that any targeted marketing is too easy to exploit, putting the private browsing history of consumers at risk.


Basically, privacy experts are concerned that taking the choice of tracking browsing portugal telegram number list history from the hands of the individual and giving it to Google to use in a group format is a recipe for total disaster. And here’s a big shocker: the testing phase of FLoC is not happening in regions where the GDPR is in effect. Some critics of the tool feel this is because the methods Google is using to assign cohorts aren’t compliant with regulations in these countries, but the tech giant staunchly denies this.


Rather, they cite that they are “fully committed” to ensuring digital privacy through FLoC throughout the globe. Google’s response to these concerns As expected, Google firmly denies that there is a privacy issue with the FLoC process. In fact, they insist on the opposite, citing that no individual at Google will be able to see the cohort groups. Instead, they are assigned using artificial intelligence (AI) and a very specific algorithm.