Although many predicted the end of blogging a few years ago, it is clear that blogs are now a very important part of online marketing.
In fact, what is known as content marketing has as its central axis offering useful and relevant information to users, without giving as much importance to the classic promotional content that companies had created until now.
That is why, in order to offer this type of information, professional blogs have become an indispensable tool for making your business or company's online marketing work, bringing you clients and, therefore, profits.
Do you remember that we already told you about the benefits of having a corporate blog for your business ?
If you have already decided to implement this type of technique in your business, you have surely reached the point where you are wondering which platform will be the best for the type of project you want to carry out.
In this post I am going to talk to you about two very well-known options (probably the most popular) to create your blog: Blogger and WordPress .
I will analyze both platforms, with their advantages and disadvantages, and then give you my personal opinion based on having used both.
Ultimately, it will be up to you to decide whether to choose Blogger or WordPress to create your professional blog.
Shall we begin?
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Blogger
WordPress.com and WordPress.org
So… which one do I choose? Blogger or WordPress?
And are you a Blogger or WordPress user?
Have you already decided on one option or the other?
Did this article help you make this decision?
Do you have any questions or need more information about the different options I have suggested in this post?
Blogger
Blogger is the blogging platform that Google makes available to us.
I myself used this platform when I first became interested in blogging years ago and I have to admit that for someone who is just starting out, it is a very easy way to get a blog up and running.
In addition , Blogger is completely free and, as it belongs to Google dominican republic telegram data as we have already said, you can access the tool from your Gmail account without any registration of any kind.
It also offers you the possibility of integrating in a very simple way some of the services (Google Analytics, Adsense, etc.) offered by the most popular search engine in the world.
As if this were not enough, it has several templates that are quite visually attractive and even a template creation wizard so you can create the layout of your blog to your liking.
You can even have it on your own domain without any additional cost (only the cost of hiring the domain, obviously).
However, not everything is rosy. It also has its shortcomings and less good things.