Screenshot of demand generation example Capterra By ensuring your website, features, pricing, and screenshots or videos are accurate, you know high-intent users are making their decisions based on accurate information. It also gives you the opportunity to influence high-intent users, interrupting their customer journey. Most review sites (including Capterra) allow you to update company information and respond to reviews. Definitely add this piece of the puzzle to your demand generation program, the ROI will surprise you if you dedicate marketing efforts to the cause! Identify companies visiting ungated content and sync to sales teams The main goal of gating a piece of content is to make it a lead magnet; to collect qualified leads (you hope).
But, it's not always the most For starters, not everyone will fill out your form—so how do you capture that demand if they’re bouncing from your landing page? Luckily, there are ways around the form dilemma georgia business email database for B2B marketers. By tracking IP addresses, Leadfeeder identifies which companies visit your website, and what pages they view, and determines if they fit your ideal customer persona through filters like lead scoring.
Plus, we integrate with several free tools and CRMs, so we can send those captured contacts right over to sales. No more gating content just to gather email addresses—and all that sweet data gets sent over to sales in almost real-time thanks to our marketing automation skills. Personalize your website for your ICP Not all site traffic is a potential customer. By personalizing your site for your ICP, you can ensure the demand you generated gets another little push to convert.