And penalties mean being buried in the bottom of the

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SERPs where your customers can’t find you. Thus, stick with only adding new and engaging copy to your website. Use a tool like Copyscape to reduce the chances of accidental plagiarism. And never, ever steal someone else’s blog posts or other important data — that’s considered copyright infringement and could lead to a lawsuit later on, depending on the facts of the incident.


For eCommerce stores, make it a point to never use the manufacturer or wholesaler’s venezuela telegram database descriptions when creating product pages. Create your own keyword-rich text that includes your brand’s unique voice. What about copying information from one page on your website to another? Watch out for this, too. Google doesn’t exactly see it as all being on the same website, so it is usually a safer bet to just create new copy for the additional sections and link back to the original content.


SEO Mistake #4: Creating the Wrong Content One other way marketers often sabotage their SEO strategies is by creating the wrong content. By this, we mean the stuff nobody is really searching for anyway. This can happen in any niche, but it seems more commonplace in highly specialized industries, such as those that are primarily B2B. While it is good to have that content on the web for when someone eventually searches for it months or years down the line, focusing on topics that are in demand now is better for your overall ranking in the SERPs.