It's built on data, creates many advantages for your marketing teams, including: Spotting new opportunities: View who visits your website and where they are located. This can help you discover, for example, that you are getting a lot of website visits from leads in France. If you don't already offer a French-language landing page, it might be time to! Powering account-based marketing campaigns: Metrics on which companies are already aware of your solution can help you find accounts to focus on and track how they respond to your campaigns and SEO activities.
Tracking campaign performance more effectively: Leadfeeder's Acquisition Filters help track how well your campaigns perform. For example, you can see how many potential customers a PPC campaign brings in or lebanon consumer email address how much organic traffic increases — and then follow those leads through the conversion funnel. Leadfeeder customer xGrowth works with IT and tech companies to develop ABM campaigns. They were having trouble providing the type of in-depth data their clients needed to develop effective strategies.
According to An, growth marketing manager at xGrowth, "Leadfeeder is a collection of [first-]party intent data...this greatly removes the ‘fog’ when it comes to doing any kind of outreach, both digital and physical outreach. Leadfeeder was very useful in this regard because it gave us more clear and concise reporting on account engagement than any other platforms could." Using Leadfeeder allowed xGrowth to provide the actionable data they needed to develop concrete ABM strategies.