A little markup goes a long way in enhancing your SERP visibility.

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Schema markup enables search engines to understand your content better, making it more likely to appear in search results. Implement structured data to optimize for:

FAQs
How-to results
Reviews and ratings

3. Optimize for Question-Based Searches
Modern search behavior often starts with "how," "what," and "why." Conduct keyword research focused on long-tail, conversational queries to uncover these opportunities. Tools like AnswerThePublic can help you deep-dive into popular question formats.

4. Create Value-First Micro-Content
Micro-content—short, impactful snippets of information—should be phone number lead at the heart of your zero-click strategy. Create:

Bite-sized videos
Quick definitions
100–200-word solutions that can fit within SERP real estate
This helps answer user questions directly in search results while still showcasing your expertise.