Emotional experiences: more and more companies

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– Multi-channel strategy based on the combination of channels to develop innovative experiences: The development of new channels and the increase in the services and uses of both traditional and new channels constitute the pillars for the consolidation of a true strategy that combines different channels and services, giving the customer the possibility of choosing what best suits their needs based on the type of services and their preferences.

– The needs and demands of the so-called “Generation Y” will require linkedin data the design of innovative solutions by a greater number of companies: made up of people between 18 and 28 years old, this generation presents notable differences with the previous ones. Among other aspects, they are more sensitive to style, leisure, fun and technology, making great use of digital media. During the next few years, as they enter the labor market and their purchasing power increases, they will become a key group of clients that will need to be satisfied through innovative solutions that respond to their specific needs.

– will begin to design experiences that appeal to their customers’ emotions: customers are looking for something more than just the product or service; they want to be part of an experience that directly appeals to their emotions and allows them to enjoy the products offered by the company, generating a feeling of well-being, fun and satisfaction. Therefore, companies must take these emotional components into account and develop experiences that manage to generate this effect in customers through very diverse elements and strategies.

To experience emotions that impact and are remembered , and thus also to remember products and services related to that moment. Do you think that experiential marketing has an application for most products or services? What happens if the customer only wants to buy and nothing else? Would experiential marketing work?