Affiliate Interview #2 – Lioncash

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This week we interviewed Daves Bernardes, founder of the Lioncash app, an important partner for the mobile sector of our network. Actionpay Brasil is investing more and more in mobile, and we intend to interview both advertisers and our partners for the mobile environment. Follow this small selection of questions and stay up to date with a partnership that emerged at Afiliados Brasil 2017 and has already yielded great results.

Actionpay: What is the history of Lioncash, how did it come about and how does it work?

Daves Bernardes: I previously founded an app, where the entire operation was based in India, with only me here in Brazil. I spent two years with one format, and then, in November 2016, I shut down the app and brought the entire operation to Brazil, bringing in Lucas as a partner. On February 10, we launched the Lioncash app, which is a much more robust version with all the learning from two years.

AP: Do you only work with incentivized customers? What sets Lioncash apart from its competitors?

DB: We work with both incent and non-incent. The app focuses on cashback through user actions, but not just the known incents, but also cashback on CPA offers, where the user needs to purchase a good, and we return part of the money. This in itself is already a differentiator, but there is another side that is the relationship with our users. We have frequent live broadcasts on our YouTube channel and with this we can reinforce that, even when it is an incent, there are KPIs. We make our business model clear to the user, who understands that it is a company advertising its product, app or service, understanding or attracting new users. We encourage users to evaluate in the Playstore and leave an honest opinion when using the app or product, which is something very important for the advertiser. Other apps do not do this.

AP: What are the biggest benefits for advertisers of working with this type of traffic?

DB: Guaranteed fast results. Ranking on the Playstore. Retention testing for scalability. Usability testing. Critical mass to improve the user experience. With incentives, the results are very fast and can be used for several iran mobile phone numbers database purposes. Ranking a new app on the Playstore is important, because the number of installations counts a lot! Testing whether it is possible to scale the app and measuring the cohort is a great thing! Many end up discovering that it is worth generating a lot of installations and that this helps them organically and also to calculate the buzz in general. In addition, recording the behavior of several users and understanding different personas can add a lot to the improvement of the app. Not to mention that with incentives it is possible to bring in a generous number of users and this allows BI to measure drop-off points, or things that make more sense on a scale. Validating hypotheses, validating the model, understanding a little more about scalability are very valuable things, but if a company is not at this stage, ranking on the Playstore always makes a difference, and with it comes the reviews!

AP: Is it possible to maintain a high level of quality in leads and installs, even with incentivized traffic?

DB: Yes, it is possible! However, it is important to do business with reliable sources, where the business model is clear and the installations are always from real people. We are genuinely concerned about our users' understanding of our advertisers. So yes! We have always managed to meet our KPIs.

AP: Incentivized traffic has lost favor among advertisers, why do you think this has happened?

DB: Because the ones who started doing this in a negative way were the click farms, which are nothing more than robots that generate clicks, downloads and whatever. This type of action is reprehensible and adds no value to advertisers. And the idea of ​​getting 1 million downloads in 1 month is attractive, but don't be fooled, it's not possible to do this with the investments that these farms sold. Incentives are not a bad thing. They need to have a clear purpose, and the advertiser needs to buy them in an informed way. Here at Lioncash we take great care of this, we take care of it in a way that establishes clear rules of use so that the advertiser can measure and get a return on it. For example, is an incentive that we set that requires a user to reach level 03 of a game bad? No! Why? Because we simply encourage them to discover a cool game! And if the app is good and pleasing, we will have a great retention KPI, because we encourage the user to reach a certain level so that the reward can be received. And in the Playstore, in organic terms, isn't its RR low too? You can say, yes it is! But it is higher than that of the incentive… Ok! But what about the volume that an action like this can bring? It makes perfect sense, in addition to generating a critical mass to analyze data and experience that would be difficult to achieve simply in organic terms.

AP: How did the partnership between Lioncash and Actionpay come about? What are the main advantages of working with us?

DB: We met because we were a successful case at the Affiliates Brazil fair in the pitch of one of your advertisers. At the time, you were in first place and we were in second place directly with this advertiser (CPA offer). Today, ActionPay is essential to our business . They are one of the main sources of revenue for the app, not to mention the incredible service ( thanks Marcos and Jéssica!).

AP: The Lioncash App currently only works with Android, do you have any plans to work with iOS? And with the desktop environment?

DB: Only with Android, iOS is not in our core, and desktop could be an option in the future, but for a new model that we are improving.

AP: You recently moved the company's headquarters and received investments, what are Lioncash's prospects for 2018?

DB : We haven't received any investments yet. All the investment was initially made by me, Daves, and now the new headquarters was built with the company's own funds. We are still in the bootstrap stage, but we are already talking to some investors to bring in a first round, which is focused on expansion through the creation of new businesses.

AP: What is the biggest challenge you expect for this year? How can Actionpay help you?

DB: This year our challenge is to launch a new, much more robust app and double our valuation. The first challenge was met and we doubled our team in January/18. We hope to grow a lot in number of users and strengthen our network. Actionpay can and will collaborate with us by bringing new offers and opportunities to our users and through this make the app more attractive to them and generate more value and revenue.