How to have an industrial company that is increasingly customer-focused

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Having a good product is no longer enough to have loyal customers . In an industrial company, the entire experience provided to the customer, from the design phase to monitoring its use, will determine who will be the winners in this current battle to win customers .

Several international studies indicate that, in 2025, more than half of industrial companies' revenues will come not from the products they sell, but from the services they provide.

Gone are the days when the value proposition of industrial companies was relatively simple: manufacture products in large quantities and deliver them .
What is the biggest challenge for an industrial company?
Today, the challenge is to ensure not only that products designed according to customer needs are delivered as quickly as possible, at the lowest possible cost and with high quality standards, but also to provide customers with value-added services that allow them to fully enjoy the product and, at the same time, gather information with a view to its constant improvement and adaptation.

Any industrial company must be able to quickly adjust its jordan whatsapp number database and customer service to current circumstances. To do this, it must be able to respond in real time and remain permanently connected to the entire value chain, working with its customers from the product design stage to the support services provided.

Those who are unable to make this transformation will quickly be overtaken by competing companies that emerge more quickly and occupy the space left free when it is not possible to quickly meet customer expectations.
Strategic priorities
The path ahead is clear and at the same time complex. For this reason, the focus must be on the following strategic priorities:
Put the customer at the center of all business processes – "Customer Centric”;
Have the agility to produce small series or individual products – "Lot Size 1”
Produce smart products and solutions – "Smart Products and Solutions”
Implement digital transformation projects in the supply chain and on the factory floor – " Digital Supply Chain & Smart Factory”
Develop business models focused on value-added services.
Action plan
The vision of an intelligent customer-centric company must be embodied in an action plan guided by the following priorities:
Optimization of existing processes, making them more agile and digital and at the same time more integrated and transparent, supported by integrated and extensible solutions, imbued with the concepts of artificial intelligence .
Extend existing processes to the entire value chain, creating an integrated business network, not only with customers, but also with suppliers, taking advantage of technologies that support the provision of services in a self-service logic.
Develop new business models with customers based on the provision of value-added services.
In short, we can say that producing an excellent product is no longer what determines a company's success. It is the entire experience offered to the customer, from the design phase to monitoring its use, that will determine who will be the winner in the current battle to win over customers.

And to further improve the productivity of your industrial company, there are solutions that connect machines, people and equipment. PRIMAVERA's industrial management software guarantees total centralization of information, a macro view of the business, decision support and maximum mobility!