Let's break down the key components of this definition:

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While the ultimate client is an organization, the initial touchpoints and engagements are often with individuals (e.g., a marketing manager, a procurement officer, a CTO). These individuals act as gatekeepers, influencers, or direct decision-makers within their respective companies. A lead can be a specific contact person within a target company, or the target company itself that has shown some form of interest.

"Genuine Interest": This is a crucial differentiator. A lead is not just any jamaica phone number list contact; it's someone who has demonstrated some level of engagement or inquiry, signaling potential receptiveness to a sales conversation. This interest can range from downloading a whitepaper to requesting a demo. Without genuine interest, a contact is merely a name, not a lead.

"B2B Products or Services": This specifically delineates the context. The products or services are designed to address the operational, strategic, or growth needs of other businesses (e.g., enterprise software, industrial machinery, consulting services, bulk raw materials, marketing agencies, logistics solutions). The sales proposition focuses on efficiency, cost savings, productivity gains, compliance, or competitive advantage for the client organization.