4. Support your customers during the purchasing journey

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Hello {First Name},
Thank you for contacting us! Based on your previous purchases and favorite items, I would recommend {Product Name} to you. It is one of our best-selling items in the {Product Category} category right now. We can offer you a one-time 5% discount to get you in the holiday spirit! {Purchase Link}

Some customers are more reluctant than others when it comes to making a purchase. When they shop online, just before pressing the “confirm payment” button, a little voice in their head may appear: is this really the right product? They may have questions and doubts remaining, and if these are not resolved, their cart could be abandoned.

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Assisted selling can make a huge difference in converting hesitant customers. When used canadian cto cio email list correctly, it allows you to successfully close a sale by offering advice or dispelling any doubts. In fact, 88% of consumers say they are more likely to invest in a product when they receive help during the purchase process or recommendations from store employees. So it’s crucial to be there when that moment arrives. Place a direct contact button on your checkout page and make sure you can respond to incoming requests immediately, either

5. Recover abandoned carts
Hello {First Name} {Last Name}
It looks like you left {Product Name} in your online cart. This is one of our most popular items this season, so don't wait any longer if you want to have it under your Christmas tree! {Purchase Link}

Complex checkout pages, technical errors, or last-minute second thoughts can all lead to abandoned carts. In fact, 41 different studies have found that the global average cart abandonment rate is just under 70% , making it a constant problem for businesses around the world. Sending abandoned cart reminders can help alleviate this problem.

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You can send these reminders through any channel you choose, but you'll have the most impact using channels that reach your customers where they spend a lot, if not most, of their time: on their phones.