The core pillars: fears, desires, problems

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We all know it: The internet and social media platforms are full of content. Content, content, content—never-ending content. To cope with this seemingly endless mass of information, we've gotten into the habit of being particularly selective—that is, we filter out seemingly uninteresting content at first glance.

In contrast, we tend to stick with content that triggers something in us: a fear, a desire, or a problem we have. Broken down, this means: If we can identify with a piece of content or if a post directly addresses our emotional state, it's relevant to us.

Let's turn the tables and put ourselves in the creators' shoes: Now we need to create venezuela phone number data content that immediately addresses the fears, desires, and problems of our target groups. The logical consequence: As part of our social media target group analysis, we need to put ourselves in the target groups' shoes and assess their emotional state. This works even better if you talk to selected individuals and find out what's really on their minds. Here, too, you can certainly rely on sales.

A tip: When signing up for a newsletter subscription or similar, it can also be a good idea to ask users to answer one to three questions that are specifically designed to explore the feelings and problems of the target groups.

Target group analysis image - man with a stack of folders
This is Peter. He wants to buy a car that fits his individual needs. (Source: Pixabay)
How to proceed with Peter:

Peter is looking for a new car and has the following problems:

He can't find the car that suits him.
Car salesmen just want to make sales.
The processes for buying a car are too complicated.
His fears could therefore be:

Loss of time in endless search for the right vehicle
Not good value for money and getting ripped off
Stress and hassle during the purchasing process
This results in the following wishes:

Quickly find the ideal vehicle
Fair and reliable price
Personal purchase support and simple processes
Once you have gained insight into the emotional world of your target groups, record it for yourself and derive differentiating features from it.

What do you do better than your competitors in this regard? What can you offer to circumvent or even solve the problems of your target groups?

In our example, you as a car dealership can communicate that an offer will be made within a few hours or that a test drive is possible within 24 hours in order to find the right car more easily and quickly.

If you speak correctly, you’re halfway there!
Now let's move on to the second part of our social media target group analysis. As we get to know our target groups better step by step, in addition to understanding their desires, needs, and fears, the right approach is crucial. After all, what good is the analysis if the target group that has emerged doesn't understand us and our brand message? The key here is: If you don't catch on, you lose! Especially on social media. If you don't connect with your target audience emotionally, your time will, quite simply, be wasted.